1. People in Business
Learning Outcomes from This Chapter
On completion, you should be able to
- List and explain the main stakeholders involved in business
- Describe the different relationships that might exist between different stakeholders that are affected by a business
- Analyse the relationships between stakeholders in a business
- Outline the elements of contract law
- Explain how a legal contract can be terminated
- Show how breaches of a contract can be resolved in court
The main stakeholders involved in business
Name | Definition |
---|---|
Entrepreneur | “Spots gaps in the market, takes personal/financial risk to make a profit” |
Investor | Gives capital to fund a business in exchange for a return on their investment |
Employer | Hires employees to carry out work and pays them wages |
Employee | Is paid a wage or salary to carry out work for their employer |
Manager | Runs a business (or a department) for the entrepreneur |
Producer | “Manufactures goods from raw materials, combining the factors of production” |
Supplier | Sells goods (stock) or partly finished goods (raw materials) to a business |
Service Provider | “Offers services to business (e.g. electricity, broadband, legal and banking)” |
Consumer | Buys goods or services for their own personal use |
Government | “Sets rules and laws, collects taxes, creates a suitable climate for businesses” |
Interest Groups | Lobbies/negotiates decision-makers on behalf of a group with a common interest |
Types of relationships
Dependent relationship
- Rely on each other
- Requires help from each other
- Stakeholders need each other to survive
- Needs to have a minimum of 2 stakeholders
- Typically, it is one stakeholder providing a service to another
- Example: Carphone Warehouse were forced to close Irish branches when they lost provider contracts
Symbiotic relationship
- Rely on each other
Dynamic relationship
- Always moving/changing
- Both Competitive and Co-operative
- Constant chance to change
- Pepsi given the chance at getting Coca-Cola’s recipe. Rang Coca-Cola and let them know it was offered
- Example: Employees work together day to day but compete for promotion
Co-operative relationship
A co-operative relationship exists when stakeholders work together towards a common goal. It is a win-win relationship
Examples:
- Purchasing manager and supplier
- Suppliers and producers
- Employers and employees
- Service providers and producers
- Customers and producers
- Government and interest groups (Try to avoid because these relationships fluctuate between co-operative and competitive/aggressive)
A purchasing manager may ask for their credit period to be extended when they experience cash flow problems
- If the supplier increases the credit period, the supplier wins, as they are building customer loyalty for future sales
- The purchasing manager also wins, as they have time to raise enough cash to pay off their debts and will not face penalties or bankruptcy
Competitive relationship
A competitive relationship exists when one stakeholder benefits at the other party’s expense. It is a win–lose relationship
e.g. investor and entrepreneur
- An investor will want a high return on investment
- If they negotiate for a higher return from the entrepreneur, the investor will receive a higher share of profits and higher dividends (will win) at the expense of the entrepreneur (will lose), who has to give away a higher percentage of their profits from the business
Other Competitive Relationship Examples
Name | Explanation |
---|---|
Producers | Compete to provide the best product to customers |
Managers | Compete with other managers to reach targets |
Suppliers | Compete to get contracts |
Employers | Compete for promotion |
Benefits to stakeholders of competitive relationships
Consumers can benefit from two producers who are competing on:
- Lower prices
- Increased choice
- Increased quality
- Better customer service/experience
Elements of a legal contract
Agreement | Offer and acceptance must exist | Examples |
---|---|---|
Consideration | Something of value must be exchanged between parties | Builder builds the house. Homeowner pays builder |
Legality of form | Some contracts must be in a certain format (e.g. written contract) | There is a specific contract format for worker’s contracts. This format wouldn’t suit buying a house |
Consent to contract | Party cannot be forced to agree to a contract through threats | Can’t trap or trick someone into a contract by way of threats of misinformation |
Capacity to contract | “Legal ability to agree: cannot be bankrupt, insane persons, ultra vires” | You can’t be off your head and sign a contract |
Legality of purpose | Contracts for illegal activities (e.g. a drug deal) are not enforceable by law | |
Intention to contract | “Awareness that the agreement is legal, not just social or domestic” |
Termination of a legal contract
Name | Definition |
---|---|
Frustration | An event occurs (e.g. death or bankruptcy) that makes the contract impossible |
Performance | Both sides carry out contractual obligations |
Agreement | Parties decide to end the contract early by mutual consent |
Breach | One party breaks an essential element (condition) |
Remedies for breach of contract
Name | Definition |
---|---|
Specific Performance | A court orders the party who broke the contract to fulfil its agreed terms and carry out its contractual obligations |
Financial Compensation | A judge offers damages in the form of money to the injured party |
Rescind Contract | A court orders parties to return to their initial starting position |